Internal
Goals Possible Measures
Improve Quality of photographs Compress image type to right file
Host images on sub-domain
Customer Follow up
Higher Quality Layout Include Flash
Update Layout
Customer Follow up
Optimize inventory for online store Include more products
Create inventory turnover
Increase delivery time
Technical help Percentage of users accessing FAQ's page
increase amount of time between answering emails
Include phone line
Customer
Goals Possible Measures
Customer Loyalty Measure use
Percentage of visitors who return to site
Customer Satisfaction Feedback cards
Amount of paid members
percentage of online sales
Ease of Navigation Number of returning members
Percentage of visits to help page
Percentage of member complaints
Customer Usability Amount of logins
Number of created castings
Percentage of received work
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