Cellphone Persona

Marissa Antoine "The Escapist"

Demographics: Active woman in her mid 20's, 100K+ income

Interests: Traveling, Sunbathing, Learning new things, Enjoys being pampered

Pet Peevs: Cold Weather

Type of Internet User: Surfer and bargainer, spends time looking for the best vacation deals

Type of Shopper: Reads reviews, likes to hear about experiences, looks for value

Where shops: Online, expedia or redtags, also enjoys to go into travel agencies and speak about packages

Specific Goals: Wants to travel to every beach in the world by the time she is 50

MARK3030 Week 2 Assignment

Modelmayhem.com

This website was specifically designed for the purposes of networking in the fashion/modeling industry. Models, photographers, stylists, hair and makeup artists can register for the website in order to find and create opportunities between each other.

The Good

This website is effective due to two core reasons. It allows members to create a free online portfolio for others to view in order to market themselves or create business opportunities with other members. Registered users can provide contact information along with their portfolios to be reached as well as connect with them through ModelMayhem by using the virtual "wall" or MM mail.

http://www.modelmayhem.com/1462821

 Another reason why this website is very effective is due to the castings section. Members are able to post casting calls on the websites "castings" section which enables users to look for work or hire someone.

http://www.modelmayhem.com/casting/search_casting

The Bad


ModelMayhem does not give you the opportunity to use all your social media outlets together. Though there is a way to link your Photobucket account with ModelMayhem, it does not allow you to link your profile to other social networking websites such as Facebook or Youtube.

Another problem is ModelMayhems visual appeal and specs.Since the website is mainly positioned towards the fashion industry, photography and appearance should be an important factor for the website. Though it offers members to post an online portfolio, picture quality is not up to par and photographs are skewed once uploaded. ModelMayhem should allow members to post original sized pictures to evoke the best visual appeal from a photograph.

MARK 3030

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