Marissa Antoine "The Escapist"
Demographics: Active woman in her mid 20's, 100K+ income
Interests: Traveling, Sunbathing, Learning new things, Enjoys being pampered
Pet Peevs: Cold Weather
Type of Internet User: Surfer and bargainer, spends time looking for the best vacation deals
Type of Shopper: Reads reviews, likes to hear about experiences, looks for value
Where shops: Online, expedia or redtags, also enjoys to go into travel agencies and speak about packages
Specific Goals: Wants to travel to every beach in the world by the time she is 50
No comments:
Post a Comment